The Influence Cheat Sheet - 61 Science-Based Sales Techniques

The more influential components your communication contains, the more likely it is to succeed. Science has uncovered some powerful techniques. If you don't know about them, then you're behind the times and losing sales.

Beginning with Robert Cialdini’s six techniques from his classic book, Influence: The Psychology of Persuasion, this handy reference guide details influence techniques gathered from a wide range of psychological literature.

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